About us
The workshop is yours
No compromise
Performance and design were the key words during the conception of this tool range. No compromises were made to ensure the best user experience despite those constraints.
Take advantage of a free trial to explore our extensive range.
A more efficient workspace
Powerful Performance
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Start with the customer – understand their needs and provide the right tools.
All our tools
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is passionate about providing quality tools and ensuring customer satisfaction through innovative marketing and exceptional service.
Mich Stark
Chief Commercial Officer
Mich thrives on challenges. With years of experience as Commercial Director in the tool sector, Mich has played a pivotal role in our growth and success. His strategic insights and leadership are invaluable to our team.
Aline Turner
Chief Technical Officer
Aline is a passionate leader in the tool wholesale industry, dedicated to providing the best products and services to our customers. She mentors a team of skilled professionals and is committed to fostering a culture of innovation and excellence within the company.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in the tool industry, analyses market trends and drives our sales strategies. Her expertise ensures that we remain competitive and continue to grow in a dynamic market.